• HIGHVIBES PARTNERS WITH SONGTRUST WITH THE GOAL TO EMPOWER ONE MILLION AFRICAN SONGWRITERS, PRODUCERS AND CREATORS BY 2030

    HIGHVIBES PARTNERS WITH SONGTRUST WITH THE GOAL TO EMPOWER ONE MILLION AFRICAN SONGWRITERS, PRODUCERS AND CREATORS BY 2030

    Since 2018, More Than 95% of Songwriters, Producers, and Creators in Africa Are Unpublished, With This Number Increasing As The Continent Goes Digital

     

    TEMA, GHANA, SEPT 29, 2020 -- HIGHVIBES, the simplified music distribution and music rights management platform, has partnered with Songtrust to power its music publishing administration service. This partnership with Songtrust, the world's largest technology solution for global music publishing royalty collection and administration, establishes Highvibes as a multi-tiered option for music rights holders in Africa needing royalty collection on the recording side and now publishing as well.

     

    According to CISAC, music collections in Africa have grown more than 35% over the past five years, only second to USA/Canada which had a 65.2% growth rate over the same period. As Africa rapidly digitizes over the next ten years, and its digital rights infrastructure begins to match that of other continents, music industry experts in Africa and around the world expect to see a quick and continued increase in music royalty collections

     

    In November 2019, Highvibes conducted a music publishing survey at the biggest showcasing and networking event in Africa, Music In Africa Conference for Collaboration, finding that 95% of songwriters, producers, and creators in Africa have been unpublished since 2018. The company’s music publishing offering now powered by Songtrust enables them to offer global royalty collection to these creators and not leave money on the table. Highvibes, which was founded in 2019, has already distributed more than 1MM songs from over 100,000 artists who live across 32 countries. The company makes money through retaining 10% of royalties generated by artists and songwriters who use its platform.

     

    Providing a professional distribution service to clients across the continent, here are a few words from artists that Highvibes works with:

    • Highhvibes’ dedication and guidance for content owners and songwriters is superb, and together we are reaching greater heights.” - Mix Master Garzy | Ghana

    • Highvibes helped me achieve goals I thought were impossible before I started working with them." - Okal | Nigeria

    • Royalty collection has been simplified for us by Highvibes, and we can now focus solely on developing our artists.” - Dr. Maringa, the CEO of Africa Unite | South Africa

     

    Africa is the largest market yet to be tapped into, with an immediate need for stabilization and structuring of digital music distribution across Africa, especially when it comes to publishing administration,” said Highvibes Founder and CEO, Gbolahan Mathias. “Our partnership with Songtrust provides us the ability to publish countless African music rights holders for years to come, which has been estimated to exceed more than one million by 2030.”

     

    In this partnership with Songtrust, all songwriters, producers, and creators in Africa who distribute music through Highvibes, will be able to collect their publishing royalties not only in Africa, but from Songtrust’s entire global royalty collection network which exceeds more than 150 countries and territories. Songtrust, who represents more than 300,000 songwriters around the world and more than 2,000,000 songs, experienced a record year in 2019 and continues to build on that record growth in 2020.

     

    It’s inspiring to see how Highvibes has devoted itself to helping and educating songwriters, artists, and producers across Africa on the importance of protecting their intellectual property, and appreciating its financial value,” said Mandy Aubry, Songtrust’s Director of Business Development for EMEA and APAC, who led the partnership. “Songtrust’s mission is to build a more equitable music ecosystem, and global partnerships like this are another step in the right direction.”

     

    With new content from Africa making waves on the digital stores through business ventures, collaboration, features and investments, the world now looks to East Africa, North Africa and especially West Africa to start doing the right things to ease the transition and digital transformation of Africa.

     

    About HiGHViBES

    Highvibes is a 100% independent online music distributor and publisher founded by Caleb Dorgbley and Ogunade Gbolahan in February 2019. Its mission is to serve as the easiest tool for artists across Africa to get their songs on the world's leading digital services, like iTunes and Spotify. With offices across Ghana and Nigeria, Highvibes is helping artists to reach and connect with a global audience. For more information, please visit their website at http://highvibesdistribution.com/.

     

    About Songtrust

    Songtrust is the world's largest technology solution for global music publishing royalty collection and administration. It was founded to simplify music rights management and remove the complexity of the publishing landscape. Songtrust’s core mission is to help musicians, publishers, labels, and distributors easily track and collect global publishing royalties for their music catalogs. Songtrust administers more than 2,000,000 songs and represents more than 300,000 songwriters, including those who have written songs recorded by Drake, Billie Eilish, and Kendrick Lamar. The company works with publishers and distributors such as CD Baby, Downtown Music Publishing, and Sub Pop Publishing. Songtrust maintains the most extensive, accessible publishing network in the music industry by having direct relationships across more than 50 rights societies around the world covering more than 215 countries and territories. Songtrust® is a registered service mark of ST Music LLC, which is owned and operated by Downtown Music Holdings. Songtrust was named a Billboard Magazine Top Music Startup upon launch in 2011. The company is headquartered in New York City. For more information, please visit:http://songtrust.com/

     


  • HIGHVIBES STRENGTHEN ITS MISSION IN EMPOWERING RIGHT OWNERS ACROSS AFRICA

    HIGHVIBES OPENS DEDICATED PUBLISHING DEPARTMENT TO STRENGTHEN ITS MISSION IN EMPOWERING SONGWRITERS ACROSS AFRICA

    Between October 2020 and December 2020, Highvibes has been able to publish more than 3,000 songs due to its partnership with Songtrust

     

    At the end of the 3Q20, Highvibes announced its partnership with Songtrust, the world’s largest and most accessible music publishing administrator, with the goal to empower one million African songwriters, producers and creators by 2030.

     

    By partnering with Songtrust to offer rights holders, songwriters, creators, and businesses the ability to collect worldwide publishing royalties with a professional global administration network, Highvibes has been able to publish more than 3,000 songs between October 2020 and December 2020, the first quarter of the partnership. Highvibes is currently maintaining a weekly growth rate of 13% in music creators, setting a giant pace in music publishing across Africa.

     

    In order to meet the increasing demand from songwriters across the continent, Highvibes has opened a dedicated publishing department for its music creators. The company has hired Welbeck Tawiah to oversee its publishing services as he has been an artist manager for The defunct - Tema Reggae Band, Abakade, Addi Shyne, Alpha Bankz, King Pauldgreatest and various artists for more than a decade, and has gained a lot of experience in handling afro-centric publishing needs for artists over the years.

     

    With 35% of Highvibes’ music creators living in South Africa, Highvibes also employed Dr. Maringa as its new South Africa Country Manager. Dr. Maringa was the CEO of Africa Unite Pty Ltd, a record label which has worked with over 500 artists from across South Africa, Mozambique, and Zimbabwe.

     

    After the music publishing survey conducted by Highvibes in November 2019 at Music In Africa Conference for Collaboration, the biggest showcasing and networking event in Africa, Highvibes found that 95% of songwriters, producers, and creators in Africa have been unpublished since 2018.

     

    “Backed by Songtrust’s technology, Highvibes is offering the best bespoke services for music creators across Africa as the continent discovers the Digital Market. There is more to Africa,” said Doe Dornyo, COO and Co-Founder of Highvibes.

     

    “Songtrust has been a priceless asset for songwriters, producers, and artists for collecting their publishing royalties from more than 215 countries worldwide. Since Highvibes partnered with Songtrust back in October 2020, Highvibes has been able to publish over 3,000 songs within such a short period" - Welbeck Tawiah, Head Of Publishing & Artist Services at Highvibes.

     

    According to PWC, by 2023, total E&M revenue in South Africa is expected to reach R170.5 billion, up from R128.9 billion in 2018. With 35% of Highvibes music creators from South Africa, Highvibes’ physical presence in the country is essential and initiated Dr. Maringa joining the Highvibes global team as the Country Manager in South Africa.

     

    ‘I've always been an advocate for independent artists across South Africa, the goals at Highvibes and Songtrust align with what I represent, I'm excited to be a part of Highvibes,’ said Dr. Maringa, Highvibes’ Country Manager for South Africa. 

     

    With the steady growth of Highvibes which has been exceptional and its unique services  powered by Songtrust’s technology, Highvibes is on track to publish over 100,000 songs for music creators across Africa by the end of 2021.

     

    About Highvibes

    Highvibes is a 100% independent online music distributor and publisher founded by Adeogun Paul, Doe Dornyo and Ogunade Gbolahan in February 2019. Its mission is to serve as the easiest tool for artists across Africa to get their songs on the world's leading digital services, like Apple Music and Spotify. With offices across Ghana, South Africa and Nigeria, Highvibes is helping artists to reach and connect with a global audience. For more information, please visit their website at http://highvibesdistribution.com/.

     


  • Pcoin Ghana, Highvibes Distribution and others partner to help Musicians Globally.

    Pcoin Ghana, Highvibes Distribution and others partner to help Musicians Globally.

    We at PCOIN GHANA and HIGHVIBES woke up to the fact that majority of African Artiste are struggling across the continent and beyond, not because we are not talented as a continent but majority of us have not woken up to the need to go digital the right way by marketing our content on the Digital Stores.

    Highvibes Distribution is a name in digital distribution offering a unique service across the world, with streaming Apps like SPOTIFY, APPLE MUSIC, TIDAL, GOOGLE PLAY MUSIC, iHeartRadio, YOUTUBE MUSIC, DEEZER, AMAZON MUSIC, PANDORA, SOUNDCLOUD, TuneIn Radio, MONKINGME and over 160 other Apps making content available to be consumed the right way. Going digital on our continent has always been a headache for artiste when it comes to music, the few who have are still struggling and hustling through certain unnecessary hoops and ropes from content distribution, royalty collection to proper content consumption.

    Information gathered by (PESEWA COIN) PCOIN GHANA from 2005 till date gave birth to the Highvibes Distribution Dream. It has been a long journey, all role players, contributors and key players both named & unnamed, your continuous tireless effort and contributions are still appreciated. Namely Ogunade Gbolahan Mathias (HIGHVIBES DISTRIBUTION), Doe Dornyo (HIGHVIBES/PCOIN GHANA), Lee Parsons (DITTO MUSIC), Farouk Khailann (XCESS ENTERTAINMENT, GHANA/DUBAI), Edward Owusu (05 STUDIOS, GHANA/UK), Jordan Adewualor {Efo Gassor} (KONCIOUS MEDIA, GHANA), Gabriel Apaflo (KONCIOUS MEDIA, GHANA), Adeogun Paul (HIGHVIBES DISTRIBUTION, NIGERIA). Your tireless effort to champion the elevation and betterment of Africa, the African continent and African artiste will ripple through time.

    Mix Master Garzy (the most wanted producer), Addi Self (HMA 2016 NOMINEE), Okal, Khobbyvibes, Jheezy, Dreamboi Vido, Sheggie QT, Michael Osim, Jeremy, Nii McRoni, GaroBwoy, Alpha Banks, Teji, Addi Shyne, Spark, G1 Boss Exbit and other artiste across the continent and beyond have picked up the mantle and are still championing the digital change with HIGHVIBES DISTRIBUTION, #wedistributed #wearehighvibes. (AFRICA IS THE BIGGEST MARKET ON EARTH AND THE LAST BIG MARKET ON EARTH) 2016 to 2035 will be interesting, there is more to Africa, babydoeGH. 

    (HMA 2016) HAUSA MUSIC AWARDS 2016 MAIDEN EDITION coordinated by babydoeGH woke a lot of artiste in the Underground, Hausa Speaking Communities and the Zongos up on the need to go DIGITAL. PCOIN GHANA is into research and marketing and the gradual digital evolution from 2016 and its impact on the African continent over the years cannot be ignored by us, new talents keep emerging daily. Digitization and transformation of our Television Stations / Radio / Social Media and other platforms contributed a lot to help achieve this mile stone, despite the road ahead is still long. A collective effort from all Artiste / Producers / Content providers / Investors / Various Stakeholders & General Public across Africa is still needed to better our industry from Studio production to General Public Consumption.

    (THIS IS THE BEST TIME TO GO DIGITAL) Lee Parsons C.E.O DITTO MUSIC UK. The C.E.O of DITTO MUSIC said it all, now is the best time to go digital as an artiste anywhere in the world, cos it is very easy now. With the African continent now tapping into the digital market with both local and foreign investors in various capacities, Initiatives like Music In AFRICA CONFERENCE for COLLABORATION, EXCHANGE and SHOWCASE (ACCES) by Music in Africa Foundation, COKE STUDIO AFRICA, HAUSA MUSIC AWARDS by Xcess Entertainment, BIG 6 CONCERT by Beatshop Ghana, and other STUDIO/TV/RADIO events organized by other event/media house, both local & foreign to discover and elevate midstream and undiscovered artiste/talents, we say thank you for your immense contribution and still contributing your quota.

     

    PCOIN GHANA IS INTO RESEARCH AND MARKETING. OUR MAIN AIM IS TO BE THE BRIDGE AND LIFELINE BETWEEN MANUFACTURERS/COMPANIES/PRODUCERS TO CLIENTS/CUSTOMERS & CONSUMERS.

                                                                                                                                    Source; PCOIN GHANA ACHIVES